| Sales versus Relationship |
| Circumstance or Event |
Sales-Based Advisor |
Relationship-Based Advisor |
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| First Meeting |
Advisor quickly leads discussion towards a specific product as an immediate solution to your needs
|
Advisor spends more time getting to know more about your broad financial picture and your personal needs |
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| Implementation Strategies |
Will focus more on the bells, whistles and possible guarantees of a specific product rather than the investment strategy being implemented
(Watch for hidden expenses) |
Focuses first on coordinating investments with longer-term goals. Also emphasizes the pros and cons of each of the various investment strategies |
| |
| Portfolio Review Meetings |
Infrequent and irregular |
Regular and frequent reviews. Focus is on long-term goals and needs, not just on investments |
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| Updates to Portfolio |
Coincide heavily with expiration of surrender charges |
Monitored regularly and refined as your specific needs and economies change |
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